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Research papers

Mystery shopper research

Mystery shopper research (or mystery buyer research) is an often underestimated instrument with respect to its various applications. In industries where personal selling is the most important or one of the most important marketing mix variables, MSR...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
June 15, 1991
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Citation

Sondervan and Schalekamp (1991a, June 15). Mystery shopper research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mystery-shopper-research


Research papers

Business travel monitor

This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
May 4, 1988
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Citation

Sondervan and Schalekamp (1988a, May 04). Business travel monitor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-travel-monitor